Corporate Gifting the Do's and Don'ts
A nice-to-have, practical pleasant surprise from a thoughtful business or business owner could arguably be considered an expectation, but a business should not underestimate the value that a special thoughtful “thank you” can have on clients with wandering eyes, or even better, for those who have been loyal to you for years.
How often do you hear about a gift or reward for a new customer? think about your normal reaction to hearing that? "why don’t they give that gift or reward to loyal customers, you think” …Your customers feel the same!
So, what are the key points to keep in mind as you consider the perfect corporate gift?
Sustainability
Your clients are probably very sensitive to gifts which may be thought of as unsustainable or environmentally damaging. In fact, announcing loudly that your gift of an Irish Pens handmade wooden writing pen is sustainable and ecologically sound can give you an edge over companies that don’t consider sustainability with the gift they give and what says about their company, in the recipients eyes it’s about the company that walks the walk and not just talking the talk.
Appropriate spend
While you might feel inclined to splash out and show your client how valuable they are to you, overspending with lavish gifts serves no purpose. First and foremost your gift is a gesture of kindness and a "thank-you" for a flourishing working relationship, not a kickback for their business. The last thing you want is for your gift to look over-the-top or desperate, raising concerns about the motivations for the gift. An Irish wooden handmade unique practical pen gift ranging in prices from €35 to €150+ ensure all budgets and policies are catered for.
Do make it unique
Don’t send the exact same gift to everyone, though it’s unlikely your clients would ever find out, making personal touches can make a big difference in how they view the gift. A wooden pen by the fact that no two pieces of wood are the same guarantees that every pen gift you give will be as unique as the recipient. Tailored gifts are worth their weight in gold so why not have the recipient’s name or initials engraved into the wood of the pen, how special would that be? You can also add a personal note to the deluxe pen gift box that comes with each of our pens.
Put a logo on it?